Why is it better than a multivitamin? 

Because Nutrient Rescue is a wholefood (only water removed) as opposed to synthetic multivitamins, it has all the co-factors required for digestion, metabolism, etc. For example, the Red Shot has 95% of vitamin C RDI (Recommended Daily Intake) in each shot and in a form that is close to the original fresh food, as opposed to being a synthetically extracted component. Synthetic multivitamins can leach other micronutrients from the body in order to be digested thereby causing deficiency elsewhere.  The wholefood ingredients we use are organic where possible, and of the highest quality.  As well as containing vitamins and minerals, our wholefood products contain a range of key plant phytochemicals such as chlorophyll and anthocyanins, which may not be included in multivitamins.