Our story
Our story
Healthier people, healthier planet
Nutrient Rescue was founded in 2016 after Michael and Samantha Mayell experienced the incredible benefits of a plant-based diet. They discovered that 93% of Kiwis don’t eat enough fruit and vegetables, missing out on essential nutrients for good health.
Determined to make nutrition quick, easy, and affordable, they worked with experts to create a powerful red and green superfood powder. The answer was simple: pure, plant-based nutrition, just as nature intended. As more people felt the difference, the Double Shot was born — a perfect blend of our Green Shot and Red Shot, delivering the equivalent of four handfuls of fruit and leafy greens in one scoop.
We source only the finest ingredients, organic where possible, to ensure maximum potency and purity. Working closely with our growers, we uphold sustainable farming practices that are good for you and the planet.
Today, we continue our mission: nutrient-dense, wholefood powders designed to help people everywhere feel amazing, every day. Because the better you feel, the more good you can do.
We exist for 2 reasons
Healthier people
The dominance of highly processed foods in our diets means most of us aren’t getting the right nutrients. Nutrient Rescue makes it easy to dial up your daily intake of fruits and leafy greens in an effective, convenient and affordable shot of nutrient-dense superfoods - the building blocks for health and wellbeing.
Healthier planet
By encouraging the need for people to get more organic, plant-based ingredients into their bodies, we're supporting an industry of hard-working local farmers while providing them with an opportunity to diversify. Growing superfoods is also easier on the environment - making sustainability something we can truly celebrate.
Grown with care
We partner with New Zealand growers who cultivate nutrient-rich crops in organic or spray-free environments. Harvested at peak nutrition and carefully dried, the young plants are milled into a fine powder. Pure, powerful, and packed with goodness! And it’s not just good for you — these sustainable farming practices nourish the land, keeping it thriving for generations to come.
Meet Viberi
Blackcurrant Growers
Meet the Chamberlains
Organic Greens Growers
Meet Tasman Bay Berries
Boysenberry Growers
Our people
Our driving force
Our leadership team genuinely cares about people and the planet and has driven Nutrient Rescue since 2016. Founders Michael and Samantha Mayell created it to provide an accessible, nutrient-rich food source.
Simon Challies, a daily shot-taker, invested early after experiencing its benefits. Andrew Murray starts his day with a Double Shot and brings broad commercial and community expertise. David Morrow ensures his family gets their daily nutrients and contributes international experience to the Board.
Our team
We’re a young company with a passionate team of people who genuinely believe in the power of good nutrition. What really gets us out of bed every morning is hearing real stories people share with us about how their daily Shot has improved their well being and in some cases has changed lives.
We are committed to bringing you the best possible nutrition directly sourced from our wholefood suppliers at the best farms and orchards through to our front line team, all striving to be the best at what they do.
Our social good
Kilmarnock Enterprises
Meet the people packing your shots! We are proud to partner with the team at Kilmarnock Enterprises in Ōtautahi, Christchurch. They are a social enterprise that provides meaningful employment to those differently abled, because everyone has their own unique value and skills. They ensure that every pouch is not only packed with great care, but also providing meaningful employment in our community.
Braintree Wellness Centre
Braintree is a wellness centre dedicated to supporting Cantabrians living with neurological conditions. Their mission is to show that life doesn’t stop with a diagnosis. They help people stay active, connected, and in control of their wellbeing. We are proud to support this incredible cause with a $100,000 donation, helping Braintree continue making a difference in the lives of so many.