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The Story So Far...

Nutrient Rescue is a social enterprise with a mission to help New Zealanders become the healthiest, most energetic people on the planet. And speaking of the planet – we want to save it too.

The harmful western diet of heavily processed food, combined with our busy, stressful lives means that 63% of kiwis are missing out on their ‘five a day’ of fruit and vegetables. This micronutrient-poor diet has contributed to the modern epidemics of obesity, diabetes, heart disease, cancer and dementia.

We’ve answered to call by making it easy for you to get your quota of nutritious fruit and vegetables all year round.

Only the most nutritious New Zealand grown fruit and vegetables have been selected and then harvested at their absolute peak. We’ve simply removed the water and preserved as many of those precious nutrients as possible. The only way you could get more nutrient dense ingredients would be to pick them and eat them fresh from your garden (and even then you can’t do that all year round!).

Our Green and Red Shots are an easy and cost-effective way to increase your daily intake of nutrient-dense fruit and vegetables. They earned us a place as a finalist in the 2016 NZ Food Awards.

So what are you waiting for? Join the 87% of our daily shot-takers who reported feeling better within the first month.

Fruit and vege powdered shots

Only The Best Ingredients

100% of the ingredients in Nutrient Rescue products are 100% grown in New Zealand.

Many of the Green Shot ingredients come from Claridges, one of New Zealand’s most trusted suppliers of organic green plant powder. Its owner, Lawrence Heath, believes nature provides the essential nutrients for wellbeing, and what food producers need to do is harvest and process the sources of those nutrients in ways that capture and retain as much of that goodness as possible, without additives, preservatives or chemicals. Over the decades Claridges has allied itself with a core group of certified organic growers of wheat and barley grass in Canterbury, helping them expand the market for their products.

Our Red Shots are made of organic whole blackcurrant powder supplied by ViBERi and whole boysenberry powder from Sujon.

ViBERi grows its blackcurrants in South Canterbury, where a unique set of climatic conditions produce blackcurrants with world-leading levels of anthocyanins. These are the micronutrients that research has linked to, among others, reducing blood pressure and improving circulation, improved eye health, enhanced immunity and improved brain function.

Michael's Vision

Michael Mayell

Nutrient Rescue’s founder, Michael Mayell, wants to help people to improve their diet by providing them with healthy, plant-based products. His vision is global as well — he is driving change in New Zealand’s agriculture industry by expanding the international market for our organic, wholefood plant powders. Once big enough, this market will provide farmers with an alternative to intensive cow grazing.

Nutrient Rescue NZ Limited is a social enterprise. This means that its purpose is to benefit people and planet - customers, shareholders, staff, society and the environment. It has a social impact model against which to measure success. Nutrient Rescue’s social impact model focuses on family nutrition and planet-healing supply chains.

Michael Mayell founded iconic food brand Cookie Time in 1983, and went on to build a multimillion-dollar business. His drive for innovation and his growing awareness of the need for us to change our diet and our dominant agriculture systems led him to found Nutrient Rescue.





The Team


Tejada Robinson

Tejada Robinson is CEO of Nutrient Rescue. She leads the team with a burning desire to help people live their best lives. A keen trail runner and outdoors enthusiast, Tejada is passionate about making a difference and being authentic.

Kelsey

Kelsey is Market Development Manager. She is the positive ray of sunshine that goes above and beyond for the Nutrient Rescue tribe. Kelsey loves to surf, run and is passionate about eating consciously.

Hannah

Hannah is our big-hearted customer care specialist. She juggles work at Nutrient Rescue with studying for a Human Resources and Health & Safety degree at Ara. Hannah genuinely cares about people, and has a love for life. She is scarily spontaneous and is up for any challenge. She also has an amazing wardrobe.

Dr Ingraham

Dr Vanessa Ingraham is Nutrient Rescue’s expert health adviser and a doctor of Naturopathic Medicine. Through her practice, Bloom Integrative Health, Dr Vanessa works with patients to try and determine the root cause of their health problems rather than simply medicating symptoms.

Our Board

  • Michelle Sharp

    LinkedIn
    Michelle Sharp, chief executive of disability employment provider Kilmarnock and an Akina Foundation trustee, brings to Nutrient Rescue’s board her experience in both executive and non-executive governance roles in the UK and New Zealand. She also has a black belt in karate.

  • Michael Mayell

    LinkedIn
    Michael Mayell founded iconic food brand Cookie Time in 1983, and went on to build a multimillion-dollar business. His drive for innovation and his growing awareness of the need for us to change our diet and our dominant agriculture systems led him to found Nutrient Rescue.

  • Anake Goodall

    LinkedIn
    Anake brings a keen interest in responsible investing and has been a key shaper of Nutrient Rescue’s social impact model. Chair of social enterprise promoter, Akina Foundation, he has diverse management and governance experience in a range of community-based and philanthropic organisations.

  • Simon Challies

    LinkedIn
    Graduating from UC in Law and Commerce, Simon chose the accountancy profession and quickly moved into the listed company realm. At 36 Simon became CEO of Ryman, and led the company for 11 years through a period of exceptional growth and maturity. Simon stepped down last year due to the onset of Parkinsons and has since become Chairman of Nutrient Rescue. Simon was awarded Deloitte Top 200 Executive of the year in 2014, but is perhaps better known for his first foray into social media – the Diana Isaac village take on Pharrell Williams ‘Happy’ which was a YouTube hit worldwide.

  • Neil Cameron

    LinkedIn
    Neil Cameron is managing partner of Harvey Cameron Group, one of New Zealand’s largest independent communications, design, digital and marketing advisory businesses. His enthusiasm for advertising and communications was kindled when he took up his first “real” marketing role, with sportswear brand Canterbury of New Zealand (CCC). His passion for the mountains and the outdoors brought him back to the South Island in 1992, after broadening his professional experience in Wellington. The Nutrient Rescue ethos resonates with his love for the outdoors, Canterbury and New Zealand.

  • Steve Wakefield

    LinkedIn
    Steve is a Chartered Accountant who has recently retired from a 36 year career with global accounting and consulting firm Deloitte. Steve is very committed to the community. He has served three years as Deputy Chair of the Canterbury District Health Board and he is currently on the Council of the University of Canterbury, and the Boards of the Court Theatre, the Church Property Trustees, the East Lake Trust, and the NZ Health Innovation Hub. Steve was a founding member of the Canterbury Angels, and joined the board of Nutrient Rescue after they supported the company's 2017 capital raise.