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The Story So Far...
Nutrient Rescue is a social enterprise with a mission to inspire New Zealanders to dial up plant foods and dial down animal foods, and for New Zealand to dial down its animal agriculture and become the organic plant farm to the world.
36% of New Zealanders don’t get three serves of veges a day, and 43% don’t get two serves of fruit. Coupled with too much meat, dairy, wheat, sugar and alcohol, this micronutrient-poor diet has led to the modern epidemics of obesity, diabetes, heart disease, cancer and dementia.
To combat that, Nutrient Rescue products give easy access to delicious, nutritious, plant-based, clean wholefoods. All our products are 100% free of meat, dairy, gluten, added salt or alcohol, and contain only naturally occurring sugars. Our Green and Red Shots are a convenient and cost-effective way of getting green veges and red berries into your daily diet. These products earned us a place as a finalist in the 2016 NZ Food Awards.
Only The Best Ingredients
100% of the ingredients in Nutrient Rescue products are 100% grown in New Zealand.
Many of the Green Shot ingredients come from Claridges, one of New Zealand’s most trusted suppliers of organic green plant powder. Its owner, Lawrence Heath, believes nature provides the essential nutrients for wellbeing, and what food producers need to do is harvest and process the sources of those nutrients in ways that capture and retain as much of that goodness as possible, without additives, preservatives or chemicals. Over the decades Claridges has allied itself with a core group of certified organic growers of wheat and barley grass in Canterbury, helping them expand the market for their products.
ViBERi grows its blackcurrants in South Canterbury, where a unique set of climatic conditions produce blackcurrants with world-leading levels of anthocyanins. These are the micronutrients that research has linked to, among others, reducing blood pressure and improving circulation, improved eye health, enhanced immunity and improved brain function.
Leading the Charge for Change
Nutrient Rescue’s founder, Michael Mayell, wants to help people to improve their diet by providing them with healthy, plant-based products. His vision is global as well — he wants to drive change in New Zealand’s agriculture industry by expanding the international market for our organic, wholefood plant powders. Once big enough, this market will encourage dairy farmers and others to switch irrigated land from intensive grazing for polluting cows to planet-healing plant production.
Michael has set up Nutrient Rescue NZ Limited as a social enterprise. This means that its purpose is to benefit people and planet - customers, shareholders, staff, society and the environment. It has a social impact model against which to assess success. Nutrient Rescue’s social impact model focuses on family nutrition and planet-healing supply chains.
Michael Mayell founded iconic food brand Cookie Time in 1983, and went on to build a multimillion-dollar business. His drive for innovation and his growing awareness of the need for us to change our diet and our dominant agriculture systems led him to found Nutrient Rescue.
- Dr Vanessa Ingraham is Nutrient Rescue’s expert health adviser and a doctor of Naturopathic Medicine. Through her practice, Bloom Integrative Health, Dr Vanessa works with patients to try and determine the root cause of their health problems rather than simply medicating symptoms. In keeping with her holistic view of human health, she is also a certified hatha/vinyasa yoga instructor.
- Tim Lynskey, Nutrient Rescue’s general manager, came on board after becoming disillusioned with his life in various corporate roles and deciding he wanted to do something to help others, something of social value as an entrepreneur. In Nutrient Rescue he has found just that.
- Food technologist Glenda Ryan came to Nutrient Rescue from Cookie Time, where among other projects she was key to developing One Square Meal, the award-winning and internationally patented balanced meal in a bar. She developed our Red, Green and Double Shot products, and is working on expanding NR’s line of products.