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The Story So Far...

Nutrient Rescue is a social enterprise with a mission to inspire New Zealanders to dial up plant foods and dial down animal foods, and for New Zealand to dial down its animal agriculture and become the organic plant farm to the world.

36% of New Zealanders don’t get three serves of veges a day, and 43% don’t get two serves of fruit. Coupled with too much meat, dairy, wheat, sugar and alcohol, this micronutrient-poor diet has led to the modern epidemics of obesity, diabetes, heart disease, cancer and dementia.

To combat that, Nutrient Rescue products give easy access to delicious, nutritious, plant-based, clean wholefoods. All our products are 100% free of meat, dairy, gluten, added salt or alcohol, and contain only naturally occurring sugars. Our Green and Red Shots are a convenient and cost-effective way of getting green veges and red berries into your daily diet. These products earned us a place as a finalist in the 2016 NZ Food Awards.

Fruit and vege powdered shots

Only The Best Ingredients

100% of the ingredients in Nutrient Rescue products are 100% grown in New Zealand.

Many of the Green Shot ingredients come from Claridges, one of New Zealand’s most trusted suppliers of organic green plant powder. Its owner, Lawrence Heath, believes nature provides the essential nutrients for wellbeing, and what food producers need to do is harvest and process the sources of those nutrients in ways that capture and retain as much of that goodness as possible, without additives, preservatives or chemicals. Over the decades Claridges has allied itself with a core group of certified organic growers of wheat and barley grass in Canterbury, helping them expand the market for their products.

Our Red Shots are made of organic whole blackcurrant powder supplied by ViBERi and whole boysenberry powder from Sujon.

ViBERi grows its blackcurrants in South Canterbury, where a unique set of climatic conditions produce blackcurrants with world-leading levels of anthocyanins. These are the micronutrients that research has linked to, among others, reducing blood pressure and improving circulation, improved eye health, enhanced immunity and improved brain function.

Leading the Charge for Change

Michael Mayell

Michael's Vision

Nutrient Rescue’s founder, Michael Mayell, wants to help people to improve their diet by providing them with healthy, plant-based products. His vision is global as well — he wants to drive change in New Zealand’s agriculture industry by expanding the international market for our organic, wholefood plant powders. Once big enough, this market will encourage dairy farmers and others to switch irrigated land from intensive grazing for polluting cows to planet-healing plant production.

Michael has set up Nutrient Rescue NZ Limited as a social enterprise. This means that its purpose is to benefit people and planet - customers, shareholders, staff, society and the environment. It has a social impact model against which to assess success. Nutrient Rescue’s social impact model focuses on family nutrition and planet-healing supply chains.

Michael Mayell founded iconic food brand Cookie Time in 1983, and went on to build a multimillion-dollar business. His drive for innovation and his growing awareness of the need for us to change our diet and our dominant agriculture systems led him to found Nutrient Rescue.

The Team

  • Dr Vanessa Ingraham is Nutrient Rescue’s expert health adviser and a doctor of Naturopathic Medicine. Through her practice, Bloom Integrative Health, Dr Vanessa works with patients to try and determine the root cause of their health problems rather than simply medicating symptoms. In keeping with her holistic view of human health, she is also a certified hatha/vinyasa yoga instructor.
  • Food technologist Glenda Ryan came to Nutrient Rescue from Cookie Time, where among other projects she was key to developing One Square Meal, the award-winning and internationally patented balanced meal in a bar. She developed our Red, Green and Double Shot products, and is working on expanding NR’s line of products.

Our Board

  • Michelle Sharp

    Michelle Sharp, chief executive of disability employment provider Kilmarnock and an Akina Foundation trustee, brings to Nutrient Rescue’s board her experience in both executive and non-executive governance roles in the UK and New Zealand. She also has a black belt in karate.

  • Michael Mayell

    Michael Mayell founded iconic food brand Cookie Time in 1983, and went on to build a multimillion-dollar business. His drive for innovation and his growing awareness of the need for us to change our diet and our dominant agriculture systems led him to found Nutrient Rescue.

  • Anake Goodall

    Chair of the Nurtient Rescue board Anake Goodall, who is also chair of social enterprise promoter Ākina Foundation, brings a keen interest in responsible investing and has been a key shaper of Nutrient Rescue’s social impact model. He has diverse management and governance experience in a range of community-based and philanthropic organisations.

  • Neil Cameron

    Neil Cameron is managing partner of Harvey Cameron Group, one of New Zealand’s largest independent communications, design, digital and marketing advisory businesses. His enthusiasm for advertising and communications was kindled when he took up his first “real” marketing role, with sportswear brand Canterbury of New Zealand (CCC). His passion for the mountains and the outdoors brought him back to the South Island in 1992, after broadening his professional experience in Wellington. The Nutrient Rescue ethos resonates with his love for the outdoors, Canterbury and New Zealand.