Pill versus Powder

Why go to the trouble of taking the shots when you could simply pop a pill?

When Captain Kirk said "beam me up Scotty" I always pictured the body disintegrating into a million particles and then miraculously being reconstituted on board the Starship Enterprise. 

This is one feat that the scientists haven't been able to replicate… yet. Probably because the human body is such a complex organism and there's so much we don’t know about it. 

What makes us think we understand the plant world any better?

Yet scientists deconstruct plants in the lab, extracting all the parts they think are worth keeping and separating into piles of vitamins and minerals, ready to be reassembled as the latest remedy to help lose weight, boost your immunity or to give you more energy. Delivered to you neatly in a convenient pill form.

Wouldn't it be easier if the shots were in pill form?
No mixing, no mess, easy to take with you on the road?

We think not. It's highly likely that by separating extracts from plants in the lab, important components of the plant that help us digest the nutrients and get the benefit of them are left behind.

 

We don't truly understand the role that every element of the plant plays. Formed by nature, there's generally a role each element plays.

What we do know is that for many people taking our shots daily has been life-changing. 

I know what you're thinking - it's possibly just a placebo effect. It might be a fluke that I haven't a cold in years. It might be a coincidence that our sparky Jason's indicators all turned positive within three weeks of starting the shots, that Crohns sufferer Nicole's blood tests were within normal ranges for the first time ever.

I have no doubt that the mind is a powerful force. But that doesn’t explain why Leonie's nails are growing at twice the rate they used to and Suzanne's skin is glowing. It doesn’t explain why Brendan the builder has more energy in the afternoon. Or why Nicola's friend undertaking her fifth round of chemo feels like a new woman. 

Most of these people have tried loads of different multivitamins and supplements, but they have achieved way more success with the shots.

 

Why is wholefood powder, made with more than 80% organic ingredients, achieving such incredible results?

Let’s take a look at the make-up of a typical multivitamin pill first:

How is it manufactured? Well, it starts with the extraction of the 'valuable' parts of the plant, those elements which can be listed on the back, allowing the marketer to make valid claims. They leave out the elements which are deemed 'unimportant' so it can be reproduced into a pill or capsule form. The most 'valuable' components are then reassembled in the lab.

Add emulsifiers to stabilise the concoction, add colouring agents, add an agent to provide a protective layer, and maybe another agent to preserve the ingredients. 

Then squeeze all these elements into a pill or capsule which can be distributed in a little plastic container and marketed as 'women's multi' or something similar. Very convenient, clean and easy to distribute.  And definitely no mess on the bench!  So what’s the catch? 

 

Wholefoods, especially organic wholefoods, contain substantially more nutrients.

When you go to the farmer's market you recognise a difference, right? You experience real food, grown organically, that tastes great even if it comes in odd shapes and sizes. You pay a premium for the produce not to be fertilised and sprayed to the max, and to fairly compensate the grower for accepting a lower yield.

It might seem like you are paying more per kg but you're likely to be paying less per nutrient. You're also getting 90% less toxic chemicals. That's quality not quantity!

A 2011 study comparing broccoli sprouts with a supplement that had extracted the most 'valuable' components of the sprouts concluded convincingly that the wholefood was superior.

 

"Many of the health benefits associated with eating broccoli require consumption of the whole vegetables, because key phytonutrients are poorly absorbed and are of far less value if taken as a supplement".

 

Without a key enzyme found in the wholefood the body absorbed less than 20% of the two key metabolites.  

Other studies have shown that extracting the juice from grapes resulted in up to 90% of the nutrients being lost and that a whole apple contains 5.5 times more antioxidants than the juice. 

 

What's the difference between wholefoods and wholefood powder?

Plants are typically 80-90% water, so we've just extracted the water -that’s all! 

We've simply identified the most nutritious organically grown products.  We've dried, blended, then sealed them in an airtight package, preserving all the goodness until its delivered to you and you're ready to add back the water and knock them back as a shot. 

You could try and buy all the organic produce and attempt to replicate the benefits the shots offer. If you could, I suspect you wouldn’t be able to maintain it year-round, and I seriously doubt you would source it for the same cost of a daily Double Shot - just over $2 a day.

Instead of a long list of chemicals on the pill container which you don't recognise, our ingredient list is simply good, honest fruit and vegetables - 80% organic and all locally grown in NZ.

Captain Kirk to Spock. Hold the pill. I'll take the powder!

- Written by Simon Challies, Director.

 

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