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Dishing the Dirt on Organic

The reason for going organic is simple: natural food is better for us and better for the planet.

But what exactly makes food organic? To be classified as organic, farmers must adhere to strict standards regulated by the Ministry for Primary Industries (MPI). Organic crops are grown without synthetic pesticides, artificial fertilisers, antibiotics, growth promotants, genetic modification and irradiation.

Is organic better for you?

We believe it is.

A 2001 study found that the level of minerals in organic fruits and vegetables surpassed that of conventional food, so it’s a big ‘yes!’ when it comes to better health. 

Plus, organic foods taste better! According to a 2014 study published in the British Journal of Nutrition, the higher antioxidant levels in organic produce might actually enhance its organoleptic qualities – a.k.a. its aroma, taste and even the sensation in your mouth as you’re eating it. Pretty cool, huh? 

Take a look at the charts below.


Organic vs Conventional

Nutrient Content in one day's vegetable intake.



Differences in nutritional content between organic and conventional vegetables: mean percentage difference.


To buy or not to buy?

Not only are we statistically not eating enough fruits and vegetables, but what we are eating isn’t providing us with adequate micronutrients. As a rule of thumb, eating food that’s grown locally and from your own country will ensure you’re getting the best. Local produce means there's less handling of your food, lower road mileage and it's fresher. While eating a wholly organic diet can be pricey, there are some organic foods that are worth splurging out on, especially those foods that need washing.

The following list are known to contain high levels of pesticide usage:

  • Apples
  • Celery
  • Cucumbers
  • Cherry tomatoes/tomatoes
  • Peaches
  • Grapes
  • Nectarines
  • Kale
  • Potatoes
  • Spinach
  • Snap peas
  • Strawberries
  • Capsicum
  • Chillies
  • Cherries

Years ago, Nutrient Rescue identified an urgent need for a product that helped people get the micronutrients they so desperately need so they could be the best version of themselves every day.

We created our range of superfood powders, which are for the most part organic. And while we can’t claim all of our ingredients are organic (often for the simple reason they’re grown organically but from conventional seeds), we try wherever possible to support organic and sustainable farming. It’s our way of doing our bit to help support our planet and people.


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“My sweet tooth has disappeared, skin feels better, alert, no fatigue, losing belly fat, eye sight feels better, nails look healthier, super friendly staff at call centre, so grateful for a kiwi product & so happy to be supporting a kiwi business. Amene!”

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